Marketing use cases could fuel OpenAI’s 'deep research' adoption

The news: OpenAI’s new “deep research” agent, powered by its latest GPT-o3 reasoning model, enables ChatGPT Pro users to generate expert-level reports by browsing, synthesizing, and citing web-based data.

  • It’s the second AI agent released by OpenAI—following Operator on January 23—as it adds to premium offerings for its Pro ($200/month) tier. 
  • Users are limited to up to 100 queries a month, reflecting the high cost of processing queries under the tool.