US out-of-home (OOH) ad spend will total $9.51 billion next year, and grow past $10 billion in 2026, according to our forecast. One unusual place those dollars are headed is advertising on wheels. That includes transit, taxis and ride-hailing services, and one of the most fun brand marketing tools there is: machines like the Oscar Mayer Wienermobile.
Here are three of the most famous brand marketing vehicles (literally).
1. Oscar Mayer Wienermobile
Perhaps the most famous of these street-friendly fixtures is the Oscar Mayer Wienermobile, first created in 1936 to roll around Chicago—and later the rest of the country—promoting the company’s hot dogs. The oblong automobile briefly rebranded to the Frankmobile earlier this year, but returned to form in September after outcry from fans at the name change.
The beefy bus remains the premier example of brand marketing on wheels, offering brand recognition in the US and abroad as the world’s most famous wiener on wheels.