Marketing in the Metaverse: On-Demand Webinar

Many experts believe that more immersive experiences and the metaverse are a natural evolution from today’s social media and gaming environments. Nearly 60% of US adults agree and believe it will soon become as popular as traditional social media platforms, according to a January 2022 survey from Protocol and The Harris Poll. The metaverse could generate $3 trillion for the economy by 2031, according to the Analysis Group.

This webinar covers:

  • Facts and figures about the popularity of the metaverse, including statistics about AR and VR
  • How immersive games are the building blocks of the metaverse
  • What brands like Nike, Wendy’s, Coca-Cola, and Ralph Lauren are doing to engage consumers in the metaverse

Click here to watch the webinar.


  • Jeremy Goldman, Director, Marketing & Commerce Briefings
  • Jasmine Enberg, Principal Analyst

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