Marketing execs feel a recession can help them win back-to-office tug of war with employees

The news: High-profile Big Tech CEOs like Apple’s Tim Cook are unable to get employees to return to the office.

  • Some Apple employees are protesting Cook's directive to start returning to work three days a week, the Financial Times reports.
  • The tech giant made numerous attempts to get workers back in person; Cook reportedly wants to maintain the in-person teamwork crucial to Apple’s culture.
  • A group of employees known as “Apple Together” have started a petition campaign to oppose the company’s mandate and called for more leeway.