A Marketer’s Guide to Card Transactions | Sponsored Content | Tech-Talk Webinar | On-Demand

Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers to tap into card transaction data to gain consumer and competitive insights, perform sales lift measurement, targeting, and more.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nick Mangiapane, CMO at Commerce Signals, a Verisk business.

Watch this webinar and learn:

• How to access payment data from a consumer marketer’s perspective
• Key criteria for evaluating different data sources to ensure accurate, reliable results
• Why card payment data can create a competitive advantage for your brand

Presenter:

Nick Mangiapane is CMO and head of partnerships at Commerce Signals, a Verisk business. Nick has a broad range of marketing and product experience in both B2C and B2B companies including Procter & Gamble, Newell Rubbermaid, ​and Ingersoll Rand. He earned his MBA from Cornell University and his bachelor’s in Finance and Operations from Boston College.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.