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Marketers play a key role in businesswide growth, but they’re struggling to meet their targets.
Nearly 90%* of marketers view their position as critical for driving growth, according to Salesforce Datorama’s Marketing Intelligence Report (second edition). However, only two in five marketers surveyed say they are very successful at reaching their sales targets.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Rebecca Haly, director, customer success, Compare the Market’s Travis Naughton, head of marketing technology and analytics, and Grab’s Asha Gourinath, performance marketing and CRM lead, growth markets. They discussed how APAC marketers have had to pivot their strategies and accelerate digital transformation due to the coronavirus pandemic.
Watch this webinar and learn:
- How to operationalise growth mandates and improve visibility of marketing ROI
- How to leverage data to support business objectives and strategies
- Insights from the field on data-driven transformation in 2021 and beyond
Presenters
Rebecca Haly is director, customer success at Salesforce Datorama. Rebecca is a marketing intelligence expert and a client advocate leading a team of Success Managers across the Asia region. With over 12 years experience in the Media, Advertising, and Tech industries, Rebecca helps customers realise the value of their marketing data to leverage business growth.
Travis Naughton is head of marketing technology and analytics at Compare the Market. Travis has a background in web development and digital marketing, and has delivered and managed the technical implementation of digital marketing solutions through the integration and configuration of various platforms to create automated marketing solutions. Travis focuses on generating measurable results through innovation, optimisation, and automation.
Asha Gourinath is performance marketing and CRM lead, growth markets at Grab. Asha is an integrated marketing leader who provides innovative marketing and branding strategies that increase revenues, drive brand awareness, and solidify customer relationships.
Moderator
Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
