Make TV Buying Easy: Unlock New Markets and Reach New Audiences | Sponsored Content | Tech-Talk Webinar | On-demand

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Buying TV advertising has traditionally been a manual process, requiring an excessive amount of time and effort to execute a single order. A typical TV buy, using traditional workflows, can involve as many as 39 steps and take weeks to complete. 

With automation, agencies and advertisers can execute TV buys with the same speed and ease as digital transactions, opening access to the reach, brand safety, and fraud-free aspects of TV advertising.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring WideOrbit's Frederick Lee, director of programmatic sales, and Bliss Point Media’s Stefanos Metaxas, chief strategy officer, for this Tech-Talk Webinar. They discussed how automation makes buying TV advertising faster and easier than ever before.

Watch this webinar and learn how to:

• Build campaigns to target preferred demographics, markets, and dayparts
• Retrieve timely data for in-flight performance analysis and campaign optimization
• Link TV ads to online and in-store activity with appropriate attribution

Presenters

Frederick Lee is director of programmatic sales at WideOrbit. Before joining WideOrbit in 2018, Frederick was an account executive for programmatic TV sales at AudienceXpress. With over five years of experience within the programmatic TV space, he is dedicated in using his knowledge and expertise to help broadcasters find the best solutions to keep their businesses moving forward.

Stefanos Metaxas is chief strategy officer at Bliss Point Media, where he leads the team responsible for stewarding their agency's clients' campaigns. His team's goal is to transform linear, OTT, and audio into true performance marketing channels for their clients by using transparent attribution methodologies and providing world class client service. Prior to Bliss Point Media, Stefanos worked at ZX Ventures, the Anheuser Busch incubator, and at Bain and Company.