The majority of time spent viewing OTT streaming video occurs on CTV devices

The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet. Conviva found that 65% of streaming OTT viewing occurred on these devices in Q3 2020, compared with 10% on mobile and 5% on tablets.

But in 2021, more OTT video should occur on mobile for three reasons. First, ad-supported video-on-demand (AVOD) platform revenues are expected to grow. Second, people will begin to move around more post-pandemic, which should increase mobile viewing. Finally, better cellular networks, including early 5G, and better download options will make the mobile viewing experience better.

Read More:

• Programmtic CTV ad spend to grow more than a third in 2020
• How big the CTV ad fraud problem actually is
• CTV ad fraud schemes like the one Oracle exposed will become more common—but that won’t affect marketers’ spend

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