Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.
Watch our previous "Industry Voices" videos below:
Industry Voices: Marketing in Uncertain Times with Drizly
Industry Voices: Marketing in Uncertain Times with Peace Out Skincare
Industry Voices: Marketing in Uncertain Times with Perdue Farms
Industry Voices: Marketing in Uncertain Times with Cuts
Industry Voices: Marketing in Uncertain Times with Volkswagen
Industry Voices: Marketing in Uncertain Times with LinkedIn
Industry Voices: Marketing in Uncertain Times with NBCUniversal
Industry Voices: Marketing in Uncertain Times with Expedia
Industry Voices: Marketing in Uncertain Times with Pet Plate
Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies
Industry Voices: Marketing in Uncertain Times with Nonprofit With Love
Industry Voices: Marketing in Uncertain Times with Vuori
Industry Voices: Marketing in Uncertain Times with Twitter
Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising