Luxury Goods in the Middle East

Gen Z’s Rising Wealth and Digital Savvy Drive the Next Phase of Growth

Executive Summary

As luxury sales growth slows elsewhere, high-end brands will turn to the untapped potential of emerging markets like the Middle East. The luxury sector can hasten the process by targeting the region’s more diverse and digitally connected global consumer base.

Key Question: What are the opportunities and challenges for personal luxury brands in key Middle East markets?

KEY STAT: More than half (55%) of high-earning Saudi consumers spent at least $12,000 on fashion over the previous 12 months, per a January 2023 Business of Fashion survey.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Luxury brands can find growth in key, untapped Middle East markets.
  3. More luxury spending in the Middle East now takes place locally.
  1. Luxury ecommerce is growing rapidly from a tiny base.
  2. A more diverse market of both goods and consumers for luxury is emerging.
  3. There’s a strong appetite for cutting-edge innovation.
  1. How luxury brands can resonate with Middle East consumers.
  2. Sources
  3. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


Sky Canaves


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Paola Flores-Marquez
Researcher, Latin America & Spain
Amy Rotondo
Director, US Research

"Behind the Numbers" Podcast