The news: Influencer shopping platform LTK is adding native checkout to make it easier for users to shop, per a company release.
How it works: As with social platforms, LTK doesn’t hold any inventory itself. Instead, while shoppers can complete their orders without leaving the app, the brand or retailer is responsible for fulfilling the order.
Swimming against the tide: LTK’s decision to go deeper into social commerce comes as Meta and TikTok pull back on some of their shopping initiatives.
Looking ahead: While social platforms’ commerce efforts have led to mixed results, it’s still a huge revenue opportunity: We expect US social commerce sales to grow 34.4% this year, to $53.1 billion. That growth will come not just from an influx of new shoppers, but also from existing shoppers spending more.
Go further: Check out our latest Social Commerce Forecast.