For many brands that offer loyalty programs, this is a missed opportunity. If a brand did a better job communicating how many points consumers have—through timely updates, for example—roughly four in 10 respondent said they would visit or purchase from that store more often. What's more, some 53% said they would consider doing so.
But despite having an affinity for loyalty programs, consumers are often frustrated while accessing rewards.
A February 2018 Oracle survey found 72% of internet users worldwide are interested in loyalty programs that don’t use a point system. Instead, promotions or discounts would be automatically applied to a purchase without consumer action.