A look at the biggest US advertisers in podcasting

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next largest advertiser, ZipRecruiter, which allocated $13.6 million, according to Magellan AI. Geico, HelloFresh, and NBCUniversal rounded out the top five spenders in the US podcast ad market.