Location Intelligence Roundup

Location Intelligence Roundup

Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share.

Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share. At the same time, marketers have a better understanding of how to use location data and which data to avoid. eMarketer has curated this Roundup of articles, insights and interviews to help you dig into location intelligence.

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WHAT’S IN THIS ROUNDUP?

  • How consumers really feel about location data
  • What hassles exist in collecting and managing location-based analytics
  • What you must know about the EU's General Data Protection Regulation (GDPR)
  • How Facebook and IBM look to offline actions for local advertising

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