During the early days of the pandemic, livestreams on social platforms were able to fill part of the void caused by social distancing and quarantine measures. Per StreamElements data, there was a 45% month-over-month increase in livestreaming hours in April on major gaming platforms such as Twitch, YouTube Gaming, and Facebook Gaming.
The uptick came from both celebrities and influencers who were broadcasting to huge follower bases, as well as from everyday users connecting with their friends and communities by streaming their quarantine life live.
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