Key stat: 105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.
Beyond the chart:
Use this chart: Marketers can use this chart to reconsider their TV ad investments, make the case for shifting spend from linear to streaming, and forecast future ad spend.
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Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.