Linking TV and Digital Attribution: A True View of Cross-Channel Performance | Sponsored Content | Tech-Talk Webinar, On-Demand

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It’s been well documented that marketers find it difficult to evaluate the impact of TV ads on sales and digital behavior. There’s an increased need for a standardized currency to effectively measure TV influence in relation to the rest of the journey.

In fact, marketers using advanced statistical models to measure their results consistently say that the models help drive 15% to 20% more revenue from their existing budgets, according to Forrester.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They shared an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.

View this webinar and learn:

• How to reliably unify your traditional, digital and TV campaigns—and better understand incrementality, propensity and performance
• How to accurately measure the customer journey, segmentation and activation
• How to leverage frequency and reach of ad exposures across all channels

PRESENTERS

Marc Vermut is vice president of marketing solutions at Neustar. Marc is a highly experienced marketing measurement, data and analytics executive with over 20 years’ experience in the retail, technology, telecommunications and entertainment industries. He is a skilled and sought-after presenter and educator across a range of topics that include business strategy, marketing strategy, marketing analytics and data analytics organizational adoption.

Mark Myers is senior vice president of customer success at iSpot.tv, a real-time TV ad performance analytics company. Mark is a seasoned leader in the marketing technology space with over 20 years of experience. Prior to joining iSpot in 2013, Mark was the vice president and head of vertical solutions for InsightExpress. He also served as vice president of sales for Nielsen Online, where he helped guide the launch of Nielsen’s Online Campaign Ratings.