LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn’s appeal among both B2B and B2C marketers is growing.
LinkedIn is gaining momentum as users flock to it for news, conversation, and insights related to their fields. The company is rolling out new ad formats that are attracting attention, while creators find sponsored content opportunities on the platform. Both B2B and B2C marketers are taking notice.
Key Question: Why is LinkedIn seeing an uptick in users and increased interest from B2C advertisers?
Key Stat: 70% of marketers thought LinkedIn provided a positive ROI for their company, per an August 2023 Hootsuite survey.
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Table of Contents
Executive Summary
LinkedIn is having a moment
LinkedIn now looks more like a typical social network
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Brendan Gahan
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Cristina Lawrence
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Joe Schlesinger
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Jordan Schultz
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Vice President, Head of Social and Digital Creative
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Neil Waller
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Co-Founder
Interviewed February 23, 2024
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Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)
Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)
Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)