LinkedIn deepens focus on creator-led video content

Article by Jeremy Goldman  | May 2, 2025
Download
LinkedIn deepens focus on creator-led video content
Share
Topics
B2B Social Media
Social Media Ad Spending
Digital Video Ad Spending
United States
Worldwide

The news: LinkedIn’s video offering—formerly called the Wire Program—has been relaunched as BrandLink as part of a move that strengthens its appeal to B2B advertisers and creators alike.

  • Brands can now sponsor LinkedIn Shows, a collection of exclusive, creator-led video series focused on themes like AI, entrepreneurship, female leadership, and the CEO mindset.
  • Top creators like Gary Vaynerchuk, Guy Raz, and Rebecca Minkoff have joined the effort, and LinkedIn is now partnering with major publishers such as The Washington Post, Fast Company, Adweek, and Morning Brew to expand reach and produce localized, multilingual content.