LinkedIn bolsters video and event marketing, while adding AI campaign creation tool

The news: LinkedIn is announcing a bevy of initiatives, including the rollout of Accelerate, Live Events ads, and more.

Accelerating ads: LinkedIn is globally releasing Accelerate, its AI-powered campaign creation tool, expanding support for all objectives and new ad formats including document ads and video. This comes after an initial expansion in June.

  • Accelerate uses AI to generate product descriptions, audiences, and creatives based on a provided URL, streamlining the campaign development process for advertisers.