LinkedIn bolsters video and event marketing, while adding AI campaign creation tool

Article by Jeremy Goldman  | Oct 15, 2024
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LinkedIn bolsters video and event marketing, while adding AI campaign creation tool
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Digital Video Ad Spending
Social Media Users
Influencer Marketing
United States
Worldwide

The news: LinkedIn is announcing a bevy of initiatives, including the rollout of Accelerate, Live Events ads, and more.

Accelerating ads: LinkedIn is globally releasing Accelerate, its AI-powered campaign creation tool, expanding support for all objectives and new ad formats including document ads and video. This comes after an initial expansion in June.

  • Accelerate uses AI to generate product descriptions, audiences, and creatives based on a provided URL, streamlining the campaign development process for advertisers.

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