Levi’s considers Dockers sale as brand reinvention bears fruit

The news: Levi’s is exploring options for its Dockers brand—including a potential sale—after the latter’s poor sales weighed on the company’s performance in Q3.

  • Dockers’ sales fell 15% year over year (YoY) on a reported basis for the quarter ended August 25, compared with 5% growth YoY for the Levi’s brand and a 19% increase for Beyond Yoga.
  • That drove the retailer to miss revenue expectations and lower its full-year guidance. Levi’s now expects sales to grow 1% this fiscal year, falling short of LSEG’s estimate for a 2.3% rise; the retailer previously forecast revenue growth of between 1% and 3%.