Many brands are starting to explore podcast advertising in hopes of reaching the channel's captive, engaged audiences, but some have been there from the very beginning. LegalZoom, a tech company that helps people create their own legal documents, has been advertising in the space since the “Wild West” days of 2011 and has developed its strategy over time. eMarketer’s Caroline Cakebread spoke with Rion Swartz, LegalZoom’s senior director of marketing and brand management, about the evolution of podcast advertising and how the company approaches the channel today.