More on this: Retailers in Latin America are being influenced to delve into media advertising after seeing the success achieved by many of their US counterparts in monetizing their shopping channels.
- In the US, retailers in virtually every category–grocery, electronics, discounters, drugstores, even home improvement and arts and crafts chains–have launched media networks.
- With third-party cookies set to vanish next year, retail media networks—which offer access to first-party data—are gaining favor as an effective form of digital advertising.
There are many reasons brands should incorporate retail media into their marketing mix, our report finds.
Go further: For more information on opportunities retail media networks present for brands in Latin America, read our report.