The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
The Latin American economy is on the upswing, with digital innovation in the driver’s seat. This year, expect retail media, social commerce, and generative AI (genAI) to take center stage in a cookieless world. Meanwhile, Argentina’s newly inaugurated president will dampen any hope for a common regional currency, but dollarization is on the table.
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Table of Contents
First-party data’s value will soar as the cookies crumble
Mercado Libre will dominate Latin America’s retail media industry
China’s growing presence in Latin America will influence shopping habits
Companies will put AI experimentation into practice
A euro-style common currency will remain a pipe dream in Latin America
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Adults in Latin America Who Believe Products/Services That Use AI Will Profoundly Impact* Their Daily Lives, by Country, June 2023 (% of respondents in each group)
Degree to Which Consumers in Latin America Would Support a Measure to Create a Common Regional Currency* to Increase Trade, by Country, Nov 2023 (% of respondents in each group)
Adults in Latin America Who Believe Products/Services That Use AI Will Profoundly Impact* Their Daily Lives, by Country, June 2023 (% of respondents in each group)
Degree to Which Consumers in Latin America Would Support a Measure to Create a Common Regional Currency* to Increase Trade, by Country, Nov 2023 (% of respondents in each group)