Latin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.
Retailers and advertisers will face turbulence in 2023, as GDP growth in Latin America comes to a halt and inflation remains high at 11.4%, per the International Monetary Fund (IMF). Despite this, retail ecommerce sales and digital ad spending in the region will grow by double digits in 2023.
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