Latin America Retail Ecommerce Update

7 Key Players Driving the Region’s Ecommerce Growth

Executive Summary

Previous economic crises forced companies in Latin America to reduce costs, but the COVID-19 pandemic compelled retailers to ramp up investment in ecommerce, embrace a digital-first agenda, and meet the growing demands of more technologically savvy consumers.


  1. Who are the leading retail ecommerce players in Latin America?
  2. What trends are driving these retailers’ success?
  3. What do these trends mean for the region’s retail industry?

WHAT’S IN THIS REPORT? Our first-ever overview of retail ecommerce sales figures for seven companies in Latin America during H1 2021. It also explores key trends, developments, and initiatives that are helping to fuel ecommerce growth in the region.

KEY STAT: Mercado Libre is the clear winner in retail ecommerce sales. At $13.08 billion, the company’s sales were almost as much as the other six, which had combined sales of $13.27 billion in H1 2021.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Introduction
  4. Sizing Up the Region’s Retail Ecommerce Landscape
  1. What’s Driving Retail Ecommerce Growth at These Seven Retailers?
  2. What Do These Trends Mean for Latin America’s Retail Industry?
  3. Appendix
  4. Read Next
  1. Listen Next
  2. Sources
  3. Media Gallery

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Matteo Ceurvels


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Paola Flores-Marquez
Researcher, Latin America & Spain
Debra Aho Williamson
Principal Analyst