Latin America Retail Ecommerce Update

7 Key Players Driving the Region’s Ecommerce Growth

Report by Matteo Ceurvels  | Jan 6, 2022
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Table of Contents
Executive Summary
Key Points
Introduction
Sizing Up the Region’s Retail Ecommerce Landscape
What’s Driving Retail Ecommerce Growth at These Seven Retailers?
What Do These Trends Mean for Latin America’s Retail Industry?
Appendix
Read Next
Listen Next
Sources
Media Gallery
About This Report
This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Topics
Retail Ecommerce Sales
Digital Shoppers & Buyers
Latin America
Table of Contents
Executive Summary
Key Points
Introduction
Sizing Up the Region’s Retail Ecommerce Landscape
What’s Driving Retail Ecommerce Growth at These Seven Retailers?
What Do These Trends Mean for Latin America’s Retail Industry?
Appendix
Read Next
Listen Next
Sources
Media Gallery

Executive Summary

Previous economic crises forced companies in Latin America to reduce costs, but the COVID-19 pandemic compelled retailers to ramp up investment in ecommerce, embrace a digital-first agenda, and meet the growing demands of more technologically savvy consumers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Who are the leading retail ecommerce players in Latin America?
  2. What trends are driving these retailers’ success?
  3. What do these trends mean for the region’s retail industry?

WHAT’S IN THIS REPORT? Our first-ever overview of retail ecommerce sales figures for seven companies in Latin America during H1 2021. It also explores key trends, developments, and initiatives that are helping to fuel ecommerce growth in the region.

Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, H1 2021 (billions and % change)
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KEY STAT: Mercado Libre is the clear winner in retail ecommerce sales. At $13.08 billion, the company’s sales were almost as much as the other six, which had combined sales of $13.27 billion in H1 2021.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Introduction
  4. Sizing Up the Region’s Retail Ecommerce Landscape
  1. What’s Driving Retail Ecommerce Growth at These Seven Retailers?
  2. What Do These Trends Mean for Latin America’s Retail Industry?
  3. Appendix
  4. Read Next
  1. Listen Next
  2. Sources
  3. Media Gallery

Charts in This Report

Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, H1 2021 (billions and % change)Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, 2020 (billions and % change)
Comparative Estimates: Total Retail Ecommerce Sales Share Among Select Companies in Latin America, H1 2019 & H1 2021 (% of total in each group)Comparative Estimates: Third-Party Marketplace Sales* Among Select Companies in Latin America, H1 2019-H1 2021 (billions)
Comparative Estimates: Number of Sellers on the Digital Marketplaces of Select Retailers in Brazil, Q4 2019-July 2021 (thousands)Digital Sellers in Latin America Who Have Made a Digital Sale on Mercado Libre, 2013-H1 2021 (millions and % change)
Comparative Estimates: Number of Stock Keeping Units (SKUs)/Products Available for Purchase on the Digital Websites of Select Retailers in Brazil, Q4 2019-July 2021 (millions)Cencosud Digital Supermarket Sales* in Latin America**, H1 2019-H1 2021 (millions, % change, and % of total retail ecommerce sales)
Falabella Digital Home Improvement Sales in Latin America*, H1 2019-H1 2021 (millions, % change, and % of total retail ecommerce sales)Factors that Positively Influence Their Purchase Decision According to Internet Users in Brazil, Aug 2021 (% of respondents)
Frequency with Which Smartphone Users in Latin America* Choose to Make a Purchase on Websites that Offer Free Shipping, by Demographic, Sep 2021 (% of respondents in each group)Ways in Which Via Delivers Digital Buyers' Purchases in Brazil, July 2019 & July 2021 (% of total)
Via Click-and-Collect Sales* in Brazil, H1 2017-H1 2021 (billions, % change, and % of retail ecommerce sales)Mercado Libre Retail Ecommerce Sales in Latin America, H1 2015-H1 2021 (billions and % change)
Mercado Libre Retail Ecommerce Sales Share in Select Countries in Latin America, 2019-2022 (% of total retail sales in each country)Number of Items Successfully Shipped by Mercado Envíos* in Latin America, H1 2015-H1 2021 (millions, % change, and % of total)
Americanas S.A. Total Retail Sales* in Brazil, H1 2016-H1 2021 (billions and % change)Americanas S.A. Retail Ecommerce Sales* in Brazil, H1 2016-H1 2021 (billions, % change, and % of total retail sales)
Americanas S.A. Retail Sales* Growth in Brazil, by Channel, H1 2016-H1 2021 (% change)Magazine Luiza Total Retail Sales* in Brazil, H1 2016-H1 2021 (billions and % change)
Magazine Luiza Retail Ecommerce Sales* in Brazil, H1 2016-H1 2021 (billions, % change, and % of total retail sales)Magazine Luiza Retail Sales Growth in Brazil, by Channel, H1 2017-H1 2021 (% change)
Via Total Retail Sales* in Brazil, H1 2017-H1 2021 (billions and % change)Via Retail Ecommerce Sales* in Brazil, H1 2017-H1 2021 (billions, % change, and % of total retail sales)
Via Retail Sales* Growth in Brazil, by Channel, H1 2018-H1 2021 (% change)Falabella Total Retail Sales* in Latin America**, H1 2018-H1 2021 (billions and % change)
Falabella Retail Ecommerce Sales* in Latin America**, H1 2018-H1 2021 (billions, % change, and % of total retail sales)Falabella Retail Sales* Growth in Latin America**, by Channel, H1 2018-H1 2021 (% change)
Falabella Retail Ecommerce Sales* Share in Latin America**, 2017-Q2 2021 (% of total retail sales)Cencosud Total Retail Sales* in Latin America, H1 2019-H1 2021 (billions and % change)
Cencosud Retail Ecommerce Sales* in Latin America**, H1 2019-H1 2021 (billions, % change, and % of total retail sales)Cencosud Retail Sales* Growth in Latin America, by Channel, H1 2019-H1 2021 (% change)
Cencosud Retail Ecommerce Sales* Share in Latin America, by Country, H1 2020 & H1 2021 (% of total retail ecommerce sales)Liverpool Total Retail Sales* in Mexico, H1 2017-H1 2021 (billions and % change)
Liverpool Retail Ecommerce Sales* in Mexico, H1 2019-H1 2021 (millions, % change, and % of total retail sales)Liverpool Retail Sales* Growth in Mexico, by Channel, H1 2020 & H1 2021 (% change)
Liverpool Retail Ecommerce Sales Share in Mexico, 2016-Q2 2021 (% of total)

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authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Debra Aho Williamson
Principal Analyst