This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Previous economic crises forced companies in Latin America to reduce costs, but the COVID-19 pandemic compelled retailers to ramp up investment in ecommerce, embrace a digital-first agenda, and meet the growing demands of more technologically savvy consumers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
Who are the leading retail ecommerce players in Latin America?
What trends are driving these retailers’ success?
What do these trends mean for the region’s retail industry?
WHAT’S IN THIS REPORT? Our first-ever overview of retail ecommerce sales figures for seven companies in Latin America during H1 2021. It also explores key trends, developments, and initiatives that are helping to fuel ecommerce growth in the region.
KEY STAT: Mercado Libre is the clear winner in retail ecommerce sales. At $13.08 billion, the company’s sales were almost as much as the other six, which had combined sales of $13.27 billion in H1 2021.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
Introduction
Sizing Up the Region’s Retail Ecommerce Landscape
What’s Driving Retail Ecommerce Growth at These Seven Retailers?
What Do These Trends Mean for Latin America’s Retail Industry?
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Comparative Estimates: Number of Stock Keeping Units (SKUs)/Products Available for Purchase on the Digital Websites of Select Retailers in Brazil, Q4 2019-July 2021 (millions)
Frequency with Which Smartphone Users in Latin America* Choose to Make a Purchase on Websites that Offer Free Shipping, by Demographic, Sep 2021 (% of respondents in each group)
Comparative Estimates: Number of Stock Keeping Units (SKUs)/Products Available for Purchase on the Digital Websites of Select Retailers in Brazil, Q4 2019-July 2021 (millions)
Frequency with Which Smartphone Users in Latin America* Choose to Make a Purchase on Websites that Offer Free Shipping, by Demographic, Sep 2021 (% of respondents in each group)