Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Mercado Libre, Walmex, and Carrefour Carry the Regional Industry Forward as Others Struggle to Turn the Tide

Report by Matteo Ceurvels  | UPDATED: Jan 9, 2024
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Executive Summary
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Table of Contents
Executive Summary
Introduction
Latin America’s retail industry proved its resiliency in H1 2023
Mixed digital sales results were the norm, once again
Industry news roundup: 4 company developments in H1 2023 we’re keeping an eye on
Methodology Overview
Listen Next
Sources
Media Gallery
About This Report
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Topics
Retail Ecommerce Sales
Latin America
Table of Contents
Executive Summary
Introduction
Latin America’s retail industry proved its resiliency in H1 2023
Mixed digital sales results were the norm, once again
Industry news roundup: 4 company developments in H1 2023 we’re keeping an eye on
Methodology Overview
Listen Next
Sources
Media Gallery

This is the latest installment in our ongoing series about retail ecommerce in Latin America. In this report, we provide updates for 12 companies in the region, as well as a summary of key trends and what they mean for the future of Latin America’s retail industry.

Key Question: How did Latin America’s most prominent retail players fare in H1 2023, and what trends should retailers look out for in 2024?

Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America
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KEY STAT: Half of the 12 companies we track posted double-digit retail ecommerce sales gains in H1 2023. Others—like Cencosud and Grupo Casas Bahia (formerly Via)—reported losses, but these declines were less severe compared with H1 2022.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Latin America’s retail industry proved its resiliency in H1 2023
  1. Mixed digital sales results were the norm, once again
  2. Industry news roundup: 4 company developments in H1 2023 we’re keeping an eye on
  3. Methodology Overview
  1. Listen Next
  2. Sources
  3. Media Gallery

Charts in This Report

Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin AmericaRaia Drogasil Retail Ecommerce Sales* in Brazil, H1 2021-H1 2023 (millions, % change, and % of total retail sales)
Retail Ecommerce Sales Growth Worldwide, by Region, 2023 (% change)Comparative Estimates: Total Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
Comparative Estimates: Total Retail Sales* Among Select Companies in Latin America, H1 2023 (billions)Attitude Toward Their Ability to Purchase Goods and Services According to Adults in Chile, June 2022-Sep 2023 (% of respondents)
Comparative Estimates: Retail Ecommerce Sales Share Among Select Companies in Latin AmericaComparative Estimates: Share of New Total Retail Sales Among Select Companies in Latin America, by Channel, H1 2023 (% of new total retail sales)
Comparative Estimates: Retail Ecommerce Sales Among Select Companies in Latin AmericaComparative Estimates: Retail Marketplace Ecommerce vs. Total Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
Comparative Estimates: Retail Marketplace Ecommerce Sales Share Among Select Traditional Retailers in Latin America, H1 2019-H1 2023 (% of total retail sales)B2C Ecommerce Sales During the Hot Sale* in Mexico, 2015-2023 (billions of Mexican pesos and % change)
Comparative Estimates: B2C Ecommerce Sales During Select Q2 Holiday Shopping Events in Latin America, 2021-2023 (millions)Analyst Take: Retail Ecommerce Sales in Latin America, 2021-2023 (billions)
Channels That Offer the Best Shopping Experience According to Digital Buyers in Latin America, by Country, April 2023 (% of respondents in each group)Magazine Luiza Total Retail Sales Share in Brazil, by Channel, 2016-H1 2023 (billions and % of total)
Comparative Estimates: Number of Sellers on the Digital Marketplaces of Select Retailers in Brazil, Q4 2020-Q2 2023 (thousands)Falabella Retail Ecommerce Sales* in Latin America**, H1 2018-H1 2023 (billions, % change, and % of total retail sales)
Falabella Retail Ecommerce Sales* Share in Latin America, by Type, H1 2019-H1 2023 (billions and % of total retail ecommerce sales)Dafiti Retail Ecommerce Sales* in Latin America**, H1 2018-H1 2023 (millions and % change)
Ecommerce Sales* Growth vs. Rate of Inflation** in Argentina, H1 2018-Aug 2023 (% change vs. same period of prior year)Table test entry
Carrefour Brasil Private Label Sales Penetration, Q4 2018-Q2 2023 (% of food net sales)

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First Published on Nov 1, 2023

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Paola Flores-Marquez
Researcher, Latin America & Spain