Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.
Nearly half of Latin America’s population—or 327.2 million people—will watch digital video content on their mobile phones this year, per our forecast. Our first-ever regional flash survey delves deeper into mobile users’ viewing habits and attitudes toward Latin America’s rapidly evolving digital video landscape. The findings can help media companies and advertisers reach consumers in an increasingly crowded streaming landscape.
Key Question: What is top of mind for mobile video viewers in Latin America, and how should media companies respond?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
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Number of Subscription Video Services that Mobile Video Viewers in Latin America* Pay for Each Month, by Demographic, Nov 2022 (% of respondents in each group)
Types of Digital Ads That Would Make for a More Enjoyable Video-Viewing Experience According to Mobile Video Viewers in Latin America*, Nov 2022 (% of respondents)
Number of Subscription Video Services that Mobile Video Viewers in Latin America* Pay for Each Month, by Demographic, Nov 2022 (% of respondents in each group)
Types of Digital Ads That Would Make for a More Enjoyable Video-Viewing Experience According to Mobile Video Viewers in Latin America*, Nov 2022 (% of respondents)