Latin America Mobile Video Consumers 2023

9 Trends Defining the Mobile Video Landscape

Executive Summary

Nearly half of Latin America’s population—or 327.2 million people—will watch digital video content on their mobile phones this year, per our forecast. Our first-ever regional flash survey delves deeper into mobile users’ viewing habits and attitudes toward Latin America’s rapidly evolving digital video landscape. The findings can help media companies and advertisers reach consumers in an increasingly crowded streaming landscape.

Key Question: What is top of mind for mobile video viewers in Latin America, and how should media companies respond?

KEY STAT: Despite local and international players’ best efforts, the regional landscape is still a game of Netflix versus everyone else.

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Table of Contents

  1. Executive Summary
  2. Nearly 90% of smartphone users watch digital video content.
  3. Latin America has a huge appetite for foreign-language content.
  4. Free ad-supported video content overtakes TV.
  5. Subscription OTT penetration is low but poised for growth.
  1. Subscription video platforms compete for limited household budgets.
  2. International players dominate Latin America’s subscription video landscape.
  3. Increased service costs and insufficient content fuel subscriber churn.
  4. Netflix and Disney+ will need to look beyond current subscribers for future ad-supported user growth.
  5. The digital video ad experience leaves much to be desired.
  1. What do these trends mean for media companies in 2023?
  2. About the Survey
  3. Sources
  4. Media Gallery

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Matteo Ceurvels


Paola Flores-Marquez
Researcher, Latin America & Spain
Jennifer Merritt
Vice President, Content

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