Latin America Marketing and Retail Media Trends Survey 2024

What Ad Buyers’ Perceptions and Priorities Reveal About the State of Retail Media in the Region

Report by Matteo Ceurvels  | Dec 18, 2024
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About This Report
Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.
Topics
Retail Media
Digital Advertising
Latin America

Advertisers are satisfied with retail media networks (RMNs), but challenges around measurement, attribution, and industry standardization persist. Retailers that address these pain points and align with advertisers’ top priorities will position themselves for success as competition for ad dollars intensifies.

This deck will:

  • Explore the key market developments and formats shaping ad spending decisions.
  • Reveal how advertisers are using RMNs, and which ones are leading the pack.
  • Help retailers capitalize on emerging opportunities for growth.

Here’s what’s in the full report

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authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Zach Goldner
Senior Forecasting Analyst
Na Li
Director, Primary Research
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Sarah Marzano
Principal Analyst, Retail Media
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor