Latin America Ecommerce Market Shares 2025

Growth Rates and Incremental Sales Opportunities for Local, Regional, and International Players

Report by Matteo Ceurvels | UPDATED: May 14, 2025

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About This Report

Although no single player rivals Mercado Libre’s hold on Latin America’s ecommerce market, nearly 70% of online sales are still fair game for the long tail of retailers.

Topics

Retail Ecommerce Sales

Latin America

Mercado Libre’s ecommerce sales in Latin America exceed the combined total of its next 15 competitors. Still, more than two-thirds of online sales remain up for grabs. Over the next two years, scores of small and medium-sized retailers will vie for more than $150 billion in incremental ecommerce sales across the region.

This deck covers:

Latin America’s ecommerce market by leading retailers’ market share
Key shifts forecast in market share between 2025 and 2027
White-space sales opportunities for retailers to grab market share

This deck can help you:

Determine market sizing (brands, retailers, and solution providers)
Develop go-to-market strategy and showcase opportunities to customers (solution providers)

Here’s what’s in the full report

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13charts

Reliable data in simple displays for presentations and quick decision making.

Charts in This Report

Retail Ecommerce Sales Will Top a Quarter of a Trillion Dollars in 2028, After Adding Nearly $20 Billion Annually Since 2024 Q2 Is Now the Second-Most Important Quarter for Ecommerce Sales in Latin America, Reflecting a Shift in Buying Patterns

Major Online Shopping Events Like Hot Sale Are Fueling Higher Q2 Sales for Retailers Active in Argentina, Chile, and Mexico Representing Over 75% of Latin America’s Ecommerce Market, Brazil and Mexico Are Core Battlegrounds for Leading Players

Mercado Libre Is the No. 1 Ecommerce Destination in Latin America, Reaching More Than 4 in 10 Internet Users Mercado Libre’s Ecommerce Sales in Latin America Exceed the Combined Total of the Next 15 Leading Retailers

Mercado Libre’s Dominance in Ecommerce Contrasts Sharply With Its Relatively Small Role in Total Retail, Where No Single Player Leads Major Players Are Investing Millions to Strengthen Their Retail and Ecommerce Operations in Latin America’s Fragmented Market

Mercado Libre’s Ongoing Multibillion-Dollar Investments Have Solidified Its Grip on the Region’s Ecommerce Market Retail Ecommerce Sales Will Grow by Nearly $40 Billion in the Next Two Years, With Mercado Libre Outpacing the Regional Average

Retailers Operating in Mexico Will Outpace the Regional Market With Double-Digit Gains Over the Next 2 Years Mercado Libre and Amazon Mexico Are the Only Retailers That Will Gain Meaningful Market Share in Latin America Through 2027

This Year, Amazon Mexico Will Overtake Magazine Luiza as the Region’s Second-Largest Ecommerce Player by Sales Volume

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