Latin America Digital Video Forecast 2023

Mobile Viewership Dominates, but CTV Spurs New Opportunities

Executive Summary

At 375.0 million people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific. The region is a hotbed of opportunities for media companies, fueled by greater consumer adoption of paid and ad-supported streaming services.


  1. What does digital video and subscription over-the-top (sub OTT) usage look like by country and in Latin America?
  2. What devices and platforms command the most viewership?
  3. What are the growth opportunities for media companies in an increasingly fragmented landscape?

KEY STAT: More than 4 in 5 internet users in Latin America will watch digital video at least once per month this year. That makes the region the second-most-penetrated digital video market in the world, behind North America.

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Table of Contents

  1. Executive Summary
  2. More than 400 million people will regularly watch digital video in Latin America by 2026.
  3. Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
  4. YouTube will have more viewers in Latin America than Facebook will have users by 2025.
  1. Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
  2. Netflix reigns supreme as others battle for second place.
  3. Latin America is a boon to Netflix’s global expansion efforts.
  4. Pay TV will give way to streaming as cord-cutting accelerates.
  1. What do these forecasts mean for media companies in 2023?
  2. Sources
  3. Media Gallery

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Matteo Ceurvels


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Iwona Drapala
Senior Forecasting Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Paul Verna
Principal Analyst
Max Willens
Senior Analyst
Jane Xu
Associate Forecasting Analyst

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