Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics. But this merely scratches the surface of connected TV (CTV) ad measurement.
Find out how to move beyond last-touch ROAS and CPA performance on CTV from Digital Remedy’s TJ Sullivan, executive vice president, sales, and Ben Brenner, vice president, business development and strategy.
Watch this webinar and learn:
- How to focus on more nuanced ways to drive bottom-line results in today’s complex ad space
- What questions you should ask of CTV providers when evaluating performance
- Why incrementality analysis is a must-have for growth on this channel
Presenters:
TJ Sullivan is executive vice president, sales at Digital Remedy. Leveraging more than 20 years of leadership experience and extensive knowledge of the media sales and ad tech industries, TJ develops strategic solutions that solve brand challenges. TJ previously served as vice president, connections at iHeartMedia; chief revenue officer at Reelcontent; senior vice president, sales at AdoTube; and co-founder and senior vice president at OpenSlate, for which he is still an advisor.
Ben Brenner is vice president, business development and strategy at Digital Remedy. Ben has a background in performance marketing and ad tech startups. He currently leads the Flip team, helping brands grow their impact in the OTT and connected TV spaces.
Moderator:
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
