The news: The FTC won a temporary injunction to block the Kroger-Albertsons merger, its second major antitrust win in less than three months.
How we got here: The merger was unlikely from the start, given the considerable geographical overlap between the two grocers, intense scrutiny over grocery prices, and pushback from unionized workers concerned about losing bargaining power.
While Kroger and Albertsons made overtures to regulators—including by promising $1 billion in price cuts and increasing the number of stores they were willing to divest upon deal approval—those efforts were ultimately not persuasive.
What happens next: Kroger is confident about its ability to carry on without Albertsons—but Albertsons is in a much more difficult position.
This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.