The news: Klarna introduced its price comparison tool in the UK, Sweden, and Denmark after launching the service in the US last month, per a press release.
Here’s how it works: The search engine lets Klarna app users find products and compare prices across thousands of retailers. It includes a feature that lets users filter results based on product color, size, customer ratings, store availability, and shipping options.
The solution is powered by PriceRunner, the Nordic price comparison engine that Klarna acquired earlier this year.
The opportunity: Expanding the price comparison tool gives Klarna three key benefits.
Why it’s worth watching: Klarna may be feeling pressure from the fintech market crunch and incoming BNPL regulation, which may complicate operations—making it more important than ever to expand its reach and sustain its bottom line.
While the Swedish BNPL provider builds out its offerings, it's also forging deals to bring its core BNPL product to more consumers: European payment provider Viva Wallet, for example, added Klarna’s BNPL product as a payment method.
Read on: Check out our spotlight report on Klarna to learn about Klarna’s strategy and the features helping it drive growth.
This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.