The King’s Coronation

Will Shoppers Give Retail Sales a Royal Boost?

Executive Summary

King Charles III will be crowned May 6 in a ceremony at Westminster Abbey, kicking off a weekend of celebrations to welcome the new monarch. Brits have been given an extra day off to celebrate—and if previous royal events are any indication, the first British coronation in 70 years could inspire a welcome boost to retail sales.

Key Question: What impact will coronation celebrations have on UK retail sales?

KEY STAT: Almost half of UK adults (49.4%) plan to socialize at home during the coronation weekend, while 23.8% plan to shop online and 21.0% in-person.

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Table of Contents

  1. Executive Summary
  2. The coronation is likely to give the UK economy a much-needed boost.
  3. Entertaining at home will raise spending on food and drink.
  1. Clothing and homeware retailers will also enjoy a lift.
  2. Coins, flags, and crockery could prove lucrative as the nation unites.
  3. But the cost-of-living crisis and inclement weather might dampen spending.
  1. How should retailers prepare?
  2. Sources
  3. Media Gallery

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Carina Perkins


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Bill Fisher
Principal Analyst, UK
Angela Kim
Senior Researcher