Watch to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic. This analyst discussion, made possible by BERA, covered our digital ad spending forecast, plus:
- Ad strategies for the linear TV to streaming migration
- How retail media networks will reshape the digital ad ecosystem
- What you need to know amid Apple's changes in privacy settings and heightened scrutiny of the potentially harmful effects of these platforms
- External factors that could impact your digital ad plans, like supply chain disruptions, inflation, and market fragmentation
Presenters:
Paul Verna is a principal analyst and head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR.
Joe Sauret is vice president, business development and sales operations at BERA. Joe has been at BERA for over seven years serving in various capacities across both sales and customer success. With previous roles at Dell and Vision Critical, he has spent his career helping companies leverage technology to achieve their desired business outcome.
Moderator:
Dave Frankland is a principal analyst at Insider Intelligence. He leads the Marketing Desk which provides research and analysis for CMOs and Customer Experience professionals. In previous positions, he has served as a management consultant, chief strategy officer, analyst and research director, and corporate communications leader. He is co-author of "Marketing to the Entitled Consumer," and holds degrees from the National University of Ireland, Galway, Trinity College Dublin, and the University of Stirling.
