JPMorgan seeks to attract mass affluent customers with high-end financial center experiences

Article by Lauren Ashcraft  | Oct 17, 2024
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JPMorgan seeks to attract mass affluent customers with high-end financial center experiences
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Banking
US

The news: JPMorgan has launched new "financial center" branch concepts in New York City and San Francisco, aimed at attracting a mass affluent customer base—those with over $750,000 in deposits and assets, per Yahoo Finance.

  • The bank plans to open a total of 30 financial centers across seven US states by the end of 2026.

Dive deeper: JPMorgan’s head of consumer banking Jennifer Roberts told Yahoo Finance that the bank “is aiming for an experience that is as much about hospitality as banking.”

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