JD and Meituan lock horns in food delivery war

The news: JD.com will hire 100,000 full-time delivery workers in China in the next three months, double its prior commitment of 50,000, as it goes on the offensive to steal food delivery share from Meituan.

Why it matters: The move shines a light on China’s hyper-competitive ecommerce landscape, which is undergoing a realignment as players like Meituan and Pinduoduo challenge Alibaba’s and JD’s dominance.

• JD is trying to take back some of that momentum by getting into the food delivery business, which has continued to grow as the service becomes an indispensable part of life for many Chinese consumers.