It Keeps Getting Harder to Drive Sales with Amazon Ads

It Keeps Getting Harder to Drive Sales with Amazon Ads

But some brands aren't even there yet

An interview with:
Megan Harbold
Vice President, Ecommerce
The Mars Agency

Amazon is working to simplify its advertising platform, but up to now, it has been complex to manage, and many advertisers are still getting up to speed with the help of partners like The Mars Agency. Megan Harbold, the agency's vice president of ecommerce, spoke with eMarketer's Nicole Perrin about the current challenges of advertising on the platform and how Amazon keeps its sights on conversion.

eMarketer:

What’s changed about advertising on Amazon over the past year?

Interview conducted on August 10, 2018

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