The ad tech sector, with its deep wells of data, is at the center of the digital privacy debate. Is the sector ready for Europe's new privacy regulations?
To explore that question, eMarketer analyst Lauren Fisher sits down for a conversation with Julia Shullman, chief privacy counsel at AppNexus.
More from "Behind the Numbers"
Today's episode is the fifth and final in a weeklong series about the GDPR.
In the first episode, we look at the implications of the new rules for consumers.
In the second episode, we discuss how publishers are responding to the GDPR.
In the third episode, we take a longer view, considering the implications of the new rules in the coming years.
In the fourth episode, we focus on location data and how its use may change.
More on the GDPR
Article: When it comes to the types of data that users want deleted after the EU's General Data Protection Regulation (GDPR) goes live, identification information stands out from the crowd.
Article: Americans may not be widely familiar with Europe's looming GDPR regulations, but they say they would like regulators to take similar steps in the US.
eMarketer Webinar: In April, eMarketer analyst Lauren Fisher appeared on eMarketer LIVE to discuss GDPR and lay out the basics of compliance. Click here to watch the presentation. (Registration required. eMarketer PRO subscribers, click here to bypass registration.)
