Infopack: Wellness 2025

Digital Tools, Fitness Trends, and Consumer Behavior

Report by Amy Rotondo  | UPDATED: Mar 26, 2025
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About This Report
Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.
Topics
Digital Health
Wearables
Consumer Behavior
United States

This infopack provides a collection of the most relevant information on:​

  • The growth of health and fitness apps and wearables.
  • How consumers engage with health information, self-care, and fitness activities.

This deck can help you:

  • Determine market sizing (brands, agencies, solution providers).
  • Develop media strategy and allocate budget for campaigns (brands).
  • Showcase opportunities to customers (agencies, solution providers).

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

First Published on Mar 21, 2025

authors

Amy Rotondo

Contributors

Rahul Chadha
Director, Report Editing
Madan Kumar
Copy Editor
Herand Pandaan
Jennifer Pearson
VP, Research
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations