Infopack: India Commerce Landscape 2025

Social Media, Quick Commerce, and Evolving Consumer Behaviors

Report by Grace Anne Marie Patricio  | May 9, 2025
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About This Report
India’s commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.
Topics
Social Commerce
Digital Payments
Consumer Behavior
India

India’s fast-evolving social and quick-commerce landscape offers growth opportunities for brands, agencies, and retailers.​

This deck covers:​

  • India’s ecommerce growth trajectory, platform dynamics, and mobile commerce expansion​
  • The influence of social media and influencers on product discovery and purchases​
  • The rise of quick commerce and its role in reshaping retail delivery expectations​
  • Shifts in consumer shopping behavior, payment preferences, and ad responsiveness​

This deck can help you:​

  • Determine market sizing (retailers and brands, solution providers)​
  • Develop commerce strategy (merchants, retailers, and brands)​
  • Develop media strategy (brands and agencies)​
  • Showcase opportunities to customers and develop go-to-market strategy (media platforms, agencies, consumer- and merchant-facing payment providers, and solution providers)

Here’s what’s in the full report

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authors

Grace Anne Marie Patricio

Contributors

Matteo Ceurvels
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Jennifer Pearson
VP, Research
Monica Peart
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Sakina Thanawala
Copy Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations