Infopack: Brazil Advertising Landscape 2025

Total, Digital, Social, and Retail Media ​Ad Spending

Report by Grace Ann Marie Patricio  | Mar 13, 2025

Brazil Digital Landscape 2025

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Infopacks for Media Consumption, Ad Spending, and Commerce

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About This Report
Brazil’s digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil’s digital advertising landscape in 2025.​
Topics
Digital Advertising
Social Media Usage
Retail Media
Brazil

This infopack, part of our three-report series, “Brazil Digital Landscape 2025,” provides a collection of data and information to help you and your customers understand:​​​

  • How total media ad spending is evolving.​
  • How digital ad spending trends are shaping the market.
  • How social media ad spending compares with other channels.
  • How retail media ad spending is influencing advertisers’ strategies.​

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authors

Grace Ann Marie Patricio

Contributors

Matteo Ceurvels
Vladimir de Leon
Chart Editor
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Jennifer Pearson
VP, Research
Monica Peart
Amy Rotondo
Director, US Research
Heather Sprung
Senior Editor
Sakina Thanawala
Copy Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations