Marketers continue to up their spend on creator campaigns. But effectively allocating those dollars is getting more challenging as prices rise, the number of channels expands, and measurement still lags. In this report, we provide best practices for navigating creator partnerships.
Key Question: How can brands maximize their influencer marketing spending in 2023?
KEY STAT: Instagram remains the top platform for sponsored content, per a March 2023 report from Later and Mavrck, and more creators worldwide report being paid to create Reels compared with TikTok videos.
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