Influencer Marketing Roundup 2018

Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

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  • The state of the influencer landscape and the FTC's impact
  • How essential disclosure is becoming
  • Why influencers are making bank
  • How 3M and apparel brand Johnny Was use influencers to stand out

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