The Influencer Marketing​ Opportunity

Influencer marketing is a booming industry with applications across many verticals and target audiences. But identifying the right creators and tactics involves navigating a complex web of consumer preferences and platforms, and growing pressure from decision-makers to prove the ROI of campaigns.​

This deck aims to help solution providers approach brands and retailers with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the influencer marketing opportunity.​

Specifically, it will:​

• Size the influencer marketing opportunity.​
• Explain why creators and influencers are critical to reaching consumers.​
• Propose how agencies and brands can respond to challenges.​