Influencer marketing is the most popular strategy on YouTube

Key stat: More than a quarter (26%) of marketers worldwide use YouTube for influencer marketing strategies, according to a September 2024 report by the Influencer Marketing Hub. Another 25% uses the platform for organic content marketing.

Beyond the chart:

• US influencer marketing spend on YouTube will reach $2.35 billion this year, the most of any other major platform, per our March 2024 forecast.
• 45.9% of marketers will use YouTube for influencer marketing in 2024.

Use this chart: Marketers can use this chart to inform their video marketing strategy and diversify their approach on YouTube.

Related EMARKETER reports:

• The State of Influencer-Brand Deals 2024 (Subscription required)
• Creator Economy Revenues Forecast 2024 (Subscription required)

Note: Respondents were asked, "What types of marketing strategies do you use on YouTube?"

Methodology: Data is from the September 2024 Influencer MarketingHub "YouTube Marketing Report 2024." 250 marketers worldwide were surveyed during August 2024.