Influencer marketing sees steady adoption and room for growth

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.

Beyond the chart: Collectively, those partnerships will cost marketers a whopping $4.14 billion, but it’s pocket change compared with the nearly $240 billion going toward digital advertising overall in 2022.

"Behind the Numbers" Podcast