Brands are making major strides in diversifying their influencer marketing platforms, but Instagram remains well ahead of the rest in terms of marketer usage. Brands who rely too heavily on Instagram could be missing out on major opportunities on TikTok and YouTube.
Key Question: How and why should marketers diversify their influencer marketing platforms?
KEY STAT: Half of US marketers (50.0%) will use TikTok for influencer marketing in 2023, compared with 53.7% for Instagram Reels.
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