The Hollywood strikes are revealing the full power of creators. They’re accelerating the diversification of platforms and revenue streams, and they will lead to more TV-like content and creator-owned media. Here’s how marketers, social platforms, and media companies should respond.
Many marketers, social platforms, and media companies talk a big game when it comes to their creator strategies. But only some fully grasp or take advantage of creators’ influence beyond brand sponsorships on social media. Now the ripple effect of the Hollywood strikes on the creator economy will force more companies to walk the talk.
Key Question: How should marketers, social platforms, and media companies adjust their strategies as the power of the creator economy grows?
KEY STAT: Spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending will—and it will remain ahead through 2025.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
6charts
Reliable data in simple displays for presentations and quick decision making.
2expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
The Hollywood strikes have boosted creators’ power.
It’s time to start taking creators seriously.
How should marketers, social platforms, and media companies shift their strategies?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.